25 Websites With Awesome Mascots

Written ByTom WalkerinInspiration

Besides a catchy name and a great logo, having a mascot is one of the best ways of imprinting a marketing message into minds and getting people talking about a brand. Of course, mascots have been popular in advertising since the early days. Some, like Tony the Tiger and the Kool-Aid Man have endured for decades, becoming celebrities in their own right. Only recently, however, have mascots become hugely popular online too, as web designers, constantly striving to engage with users and make their sites more memorable, have buy generic viagra cialis started to realize the full power of the mascot’s marketing potential.

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Here we take a look at the 25 most amazing mascots on the web. You’ll find a veritable mascot menagerie below, with only nine human mascots included in our list. We’ve got everything, from the web’s most famous A-list mascots, like the Twitter birdie and Jeeves himself, to more underground characters, like the FIFTYEIGHT 3D blob and the Coupon Ninja. Which one’s your favorite?

1. Twitter Fail Whale

Websites With Awesome Mascots 1 failwhale

The Fail Whale isn’t Twitter’s official mascot, but is commonly used to represent Twitter’s downtime and the community’s love for the service. Designed by Yiying Lu, this iconic character has its own fan club and can be found on T-shirts, stickers and caps the world over.

2. Twitter Birdie

Websites With Awesome Mascots 2 twitterbirdie

The Twitter birdie, a mascot that we’re all familiar with, represents anticipation, fun and the tiny size of tweets. According to reports, the birdie was bought for just $6, $29 less than Nike paid Carolyn Davidson for the Swoosh logo.

3. Cork’d

Websites With Awesome Mascots 3 corkd

The Cork’d mascot is not particularly imaginative, but it doesn’t have to be. It’s simply a man wearing a Cork’d T-shirt, holding a glass of wine. Hardly thinking outside the goon considering that it’s a wine blog, but it gives the site a personality of its own.

4. Toshiyuki Kuwabara

Websites With Awesome Mascots 4 toshiyukikuwabara

Toshiyuki’s friendly-looking burglar mascot has been lovingly designed. Everything from its eyes to its woolly jumper look so realistic, you feel like you can almost touch them. The mascot says little about the company itself, other than it has the technical capabilities to create work of this exceptionally high standard.

5. Cartridge Save

Websites With Awesome Mascots 5 cartridgesave

Cartridge Dave, the Cartridge Save badger, puts paid to the badger’s reputation as a

rather fierce creature that you really wouldn’t want to bump into down a dark country road. Dressed in a blue-collared shirt and slacks, Dave welcomes users to the site, paying tribute to the company’s customer service record.

6. Silverback

Websites With Awesome Mascots 6 silverback

Dressed in a remarkably similar shirt to Cartridge Dave and holding an identical clipboard, Silverback the mountain gorilla represents the strength and reliability of the Silverback app.

7. MailChimp

Websites With Awesome Mascots 7 mailchimp

Naked but for his postman’s hat and bag, the MailChimp chimp represents the lighthearted brand identity of this company. The initial thought behind the character was: “Email marketing is so easy, a monkey could be doing it…”

8. Firefox

Websites With Awesome Mascots 8 firefox

The Mozilla Firefox isn’t an anthropomorphic creature like most mascots- it has no human features whatsoever. Strangely, it looks little like the real thing either, but nevertheless represents the speed of a fire and the cunning of a fox.

9. Coupon Ninja

Websites With Awesome Mascots 9 couponninja

Dressed head-to-tow in black, with nothing but the whites of his eyes and two sparkling sword-like weapons showing, the Coupon Ninja is the first thing that hits you when you visit this site. The ninja not only looks cool, it represents speed, stealth and reliability.

10. Elitist Snob

Websites With Awesome Mascots 10 elitistsnob

Elitist Snob has quite possibly the most hilarious mascot in this list: an artist painting a heart, smoking a cigarette and sporting a beret in a fashion befitting only of a Frenchman. It’s a unique and very memorable idea, which sets the tone for a jocular, but informative blog.

11. Crayons

Websites With Awesome Mascots 11 crayons

This grinning, Belgian crayon is based on an inanimate object- a real rarity in the mascot world. It waves, welcoming visitors to the site. Roll your cursor over the site’s tabs and the crayon’s expression and arm gestures change to keep users interested and involved. Annoyingly however, it looks a little too much like Clippy, the Microsoft paperclip we all love to hate!

12. HostGator

Websites With Awesome Mascots 12 hostgator

With so many companies offering web hosting, it’s crucially important to stand out from the crowd. Having a good mascot is a great way of achieving this. The rather sinister looking HostGator gator, unusually blue and yellow in color, is an effective aide memoir for visitors.

13. Ask Jeeves

Websites With Awesome Mascots 13 askjeeves

Jeeves, the ever-helpful butler from Ask.com, is perhaps the most high-budget mascot in this list. He invites users to search in a subtle but extremely successful way: by offering interesting search suggestions. Dressed in a classic suit and tie, everything from Jeeves’s skin tone to the light reflecting off his polished shoes looks ultra realistic.


Websites With Awesome Mascots 15 geico

Question: what’s a gecko got to do with car insurance? Answer: absolutely nothing! The GEICO gecko serves one purpose only- to help potential customers remember GEICO’s otherwise rather forgettable company name.

15. Justin Bird

Websites With Awesome Mascots 16 justinbird

Looking somewhat like the Twitter Birdie’s obese younger brother, Justin Bird’s boggle-eyed, feathered friend is a beautifully designed character. Hover your cursor over it and the bird attempts to take flight- a great way to get visitors interacting with the site.


Websites With Awesome Mascots 17 fiftyeight3d

Quite possibly the most brilliantly executed web mascot of all time, FIFTYEIGHT 3D’s website is fronted by a fat, smiling, yellow blob with no arms. It’s totally random, but animated beautifully. Watch it plummet through a trapdoor, fall off a chair, blow itself up and get into various other scrapes. You can even fight the mascot in a Street Fighter-style showdown!

17. Branded07

Websites With Awesome Mascots 18 branded07

Often the most unusual animals make for the most memorable mascots. Web and graphic designer, Rob Palmer, has chosen a pair of puffins. These puffins mirror the contents of each page with their actions: on the Portfolio page, an arty, mustachioed puffin stands by an easel; and on the Blog page, a puffin stands next to a loud hailer.

18. Moourl.com

Websites With Awesome Mascots 19 moourl

If you want your visitors to feel positive after leaving your site, it’s a good idea to create a mascot that’s ridiculously cute. Moourl.com succeeds with its adorable cow mascot, complete with smiley snout, rosy cheeks and peachy little udders.

19. Photoshop Lady

Websites With Awesome Mascots 20 photoshoplady

The vast majority of technology and design based blogs are aimed squarely at men. It’s hard to tell, however, whether the Photoshop Lady has been created to appeal to female users or men who like the idea of having a sexy secretary. Either way, she

brightens up our day and certainly makes the site more memorable!

20. YoDiv

Websites With Awesome Mascots 21 yodiv

YoDiv’s website is populated by not one, but tens of little spheres with legs, some with moustaches, some wearing hard hats, all of which look like they could have been drawn in about ten seconds flat. Nevertheless, they help to give the company a really cool and fun personality.

21. Dharmafrog

Websites With Awesome Mascots 24 dharmafrog

Like the Septapus, the Dharmafrog can also take visitors “home”. Accompanied by a speech bubble proclaiming “keep it green”, the frog mascot adds an air of professionalism to this family-orientated blog.

22. Datejs

Websites With Awesome Mascots 27 datejs

Datejs is an open-source JavaScript date library with a really cool mascot- a ninja. It’s not particularly original or well executed, but what makes this feudal mercenary so cool is the funny sayings it comes out with when clicked on, such as: “Ninjas do not get frostbite, ninjas bite frost”.

23. Firebug

Websites With Awesome Mascots 28 firebug

Firebug is a hugely popular web development tool. Its mascot is not full of life like the others in this list- it’s simply a firebug- an orange beetle that doesn’t even have a face. It’s not the personality that’s important here. The firebug is a unique and instantly recognizable symbol for the brand.

24. Elephant

Websites With Awesome Mascots 29 elephant

Just like Ladybird, Elephant have managed to make buying insurance online fun thanks to its elephant mascot. Dressed in a suit and sneakers (it just doesn’t get any trendier than that), the elephant guides you through the laborious insurance purchasing process.

25. CreamScoop

Websites With Awesome Mascots 30 creamscoop

CreamScoop’s somewhat solemn looking mascot has creamy blonde hair with a beard like a slick of soft-scoop ice cream. This mascot’s serious about one thing and one thing only- web development. The mascot helps the company come across as focused and hardworking, but in a lighthearted way.

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  1. These guys made my website, nice concept with a interactive 3d mascot:


  2. Theres some nice mascots there, I’m not too keen on the badger one or the wine guy, they both look a bit deformed.

  3. Nice collection! I think the Coupon Ninja one is the coolest.

  4. This page appears to recieve a large ammount of visitors. How do you get traffic to it? It offers a nice unique spin on things. I guess having something useful or substantial to give info on is the most important factor.

  5. A helpful post, I just passed this onto a co-worker who was doing a little research on this. And he in fact bought me breakfast because I discovered it for him.. smile.. So let me reword that: Thank you for the treat! But yeah Thanks for taking the time to talk about this, I feel strongly about it and love reading more on this topic. If possible, as you gain expertise, would you mind updating your blog with more info? It is highly helpful for me. Two thumb up for this blogpost!

  6. I would like to say “wow” what a inspiring post. This is really great. Keep doing what you’re doing!!

  7. CreamScoop works best within the context of the website.
    Nice list.

  8. A design and development solutions run by two individuals – bound by a unique and common creative vision. We like developing unique, clean & simple sites that are easy to understand and navigate. All our works comply with web standards and we use elegant hand coded CSS and XHTML of course!


  9. creative designs. great to inspire from them.. nice effort

  10. Nice place to start when exploring the use of a mascot for my websites.

  11. Good list. Is it intended to be in descending order of best first?

    If so, I disagree with some of the ordering, but thanks for sharing – quite a few I hadn’t seen before.

  12. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and everything. But think about if you added some great pictures or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this site could certainly be one of the very best in its niche. Superb blog!

  13. I like the little ninja with the big savings.

  14. I also think that the ninja one is the best out of this great collection

  15. Thanks for a great list, just what i where looking for!

  16. Yeah this was great! Love the frog.

  17. EDD has a awesome mascotte and the entire website is designed around its presence.
    Check it out at http://www.easydigitaldownloads.com

  18. Gives me some inspiration for our new logo thanks.

  • About The Author

    Tom Walker
    Tom is a writer with Cartridge Save, a popular supplier of ink cartridges based in the UK.

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