All professional websites include a logo, and sometimes that logo is also a character. Yet, this logo character is not necessarily what we would label a "mascot." With a graphic logo, you will find that graphic everywhere, including in designs for brochure and business card printing. However, a website mascot may only land online, especially if the character is too detailed or large-scale to fit onto smaller print materials.
More and more we are seeing a trend in web design to include both a logo and a character or mascot. Sometimes, this mascot is used to help guide visitors through the website. Other times, the little guy, gal, or animal remains solely on the home page. No matter how often the mascot is incorporated into the site, it is always clear that this character is more than just a logo. The mascot is there to help get you excited about or endear you to the company, just as a mascot for a sports team does.
In this collection, we found 30 sites with mascots – and couldn’t help but notice the monkey theme. As you check out these pages, ask yourself whether or not the mascot distracts from the brand or builds upon it. In some cases, the character is a useful, personalizing agent that helps you connect with the brand better. In other cases, the mascot seems to be some 3rd entity injecting itself into the design.
Which of the mascots below work to build and which distract? Do you think mascots help improve brand recognition or not? Does it all depend on the brand in the end?
Cheeky Monkey Media
N. Design Studio
Pizza By The Slice
Fork: the Open Source CMS
Jason Reed Web Design