30 Sites with Great (and Not So Great) Mascots



All professional websites include a logo, and sometimes that logo is also a character. Yet, this logo character is not necessarily what we would label a "mascot." With a graphic logo, you will find that graphic everywhere, including in designs for brochure and business card printing. However, a website mascot may only land online, especially if the character is too detailed or large-scale to fit onto smaller print materials.

More and more we are seeing a trend in web design to include both a logo and a character or mascot. Sometimes, this mascot is used to help guide visitors through the website. Other times, the little guy, gal, or animal remains solely on the home page. No matter how often the mascot is incorporated into the site, it is always clear that this character is more than just a logo. The mascot is there to help get you excited about or endear you to the company, just as a mascot for a sports team does.

In this collection, we found 30 sites with mascots – and couldn’t help but notice the monkey theme. As you check out these pages, ask yourself whether or not the mascot distracts from the brand or builds upon it. In some cases, the character is a useful, personalizing agent that helps you connect with the brand better. In other cases, the mascot seems to be some 3rd entity injecting itself into the design.

Which of the mascots below work to build and which distract? Do you think mascots help improve brand recognition or not? Does it all depend on the brand in the end?


Inspire Monkey

01

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Cheeky Monkey Media

02

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Photoshop Lady

03

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Mail Chip

04

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N. Design Studio

05

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Silverback

06

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Adaptic

07

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Mix Turtle

08

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PSDgator

09

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Bee Finance

10

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Elune Art

11

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Designzillas

12

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Ellis Lab

13

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Nybble Tech

14

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KroliKov

15

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FoxTie

16

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Pizza By The Slice

17

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SR28

18

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Robot Media

19

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Kars4Kids

20

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Gecko Tracker

21

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Think Orange

22

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Wishlistr

23

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DateJS

24

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Firebug

26

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Fork: the Open Source CMS

27

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Justin Bird

28

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DharmaFrog

29

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Jason Reed Web Design

30

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Comments
  1. So many monkeys! I think that mascot logo branding can work really well if the mascot manages to reflect characteristics of the name in a meaningful way. For instance, Ellis Lab has a mascot that totally works here. The little man looks like how some people might picture a character named “Ellis” in their minds. Kind of nerdy, well-meaning, professional.

    Great roundup, thank you!

    Sarah Bauer
    Navigator Multimedia

  2. Mascots can be a highlight in the name of a company, but could make it visually in a disaster.

  3. I like some of them, I noticed that a monkey or ape is used the most.

  4. Great collection of designs i have seen some of the best designs last year son some forum and i took the step to recreate some designs of my own.. websites like these personally take you to some level just rocks

  5. Photoshop Lady, FoxTie, Firebug and MixTurtle are really good. Mascot logo uses the most. Thanks to designer for mascot logo. I think they have lots of creativity all. Mascots can be a highlight in the name of a company.

  6. I think for the most part the mascots work in the design, but that is not always the case. For example I don’t really understand the mascot for Fork: the Open Source CMS.

    • I agree. Maybe they were trying to be creative with the word “fork” by using a “magic fork” (i.e. a trident) to give the impression of how magical their CMS is. Still, takes too much thinking.

  7. Cheeky Monkey Media is a dynamic website theme.Graphics of monkey makes the theme a exclusive one. Thanks for it